Client – SophieGreen

80% of a cleaning product consists of water. The idea of the new sustainable and refillable cleaning product SophieGreen, is a smart eco-refill where you add water from your own tap at home. This saves you one plastic bottle per refill. SophieGreen asked Branding A Better World to participate in the brand positioning and develop a campaign concept for the launch of their product.

Impact

A social media campaign with a reach of over 200,000 people and 707,000 ad views, and an Instagram influencer campaign that included Victoria Koblenko reaching over 250,000 people.

Key visuals

Influencer campaign

Facebook campaign

Influencer box