Client – SophieGreen
80% of a cleaning product consists of water. The idea of the new sustainable and refillable cleaning product SophieGreen, is a smart eco-refill where you add water from your own tap at home. This saves you one plastic bottle per refill. SophieGreen asked Branding A Better World to participate in the brand positioning and develop a campaign concept for the launch of their product.
A social media campaign with a reach of over 200,000 people and 707,000 ad views, and an Instagram influencer campaign that included Victoria Koblenko reaching over 250,000 people.
What we did
• brand positioning & launch campaign
• influencer campaign
• social media campaign
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