Client – Reumafonds


Studies from the Reumafonds (Dutch Arthritis Foundation) reveal that being open about rheumatism helps to create understanding and can improve the acceptance of rheumatism in general. That is exactly why we wanted our patients to open up. Literally. People were able to ‘publish’ their story on a digital platform. The result: an entire bookcase filled with moving, funny, painful, shocking and motivating stories.

What we did
Online platform •  TVC   PR  branded content   content strategy  video  website • behind the scenes


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Campaign video

Reumafonds boekje open

Website + creating an online booklet

Behind the scenes