Client – Reumafonds
Studies from the Reumafonds (Dutch Arthritis Foundation) reveal that being open about rheumatism helps to create understanding and can improve the acceptance of rheumatism in general. That is exactly why we wanted our patients to open up. Literally. People were able to ‘publish’ their story on a digital platform. The result: an entire bookcase filled with moving, funny, painful, shocking and motivating stories.
What we did
Online platform • TVC • PR • branded content • content strategy • video • website • behind the scenes
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Website + creating an online booklet
Behind the scenes