Client – Friesland Campina Ingredients

Friesland Campina Ingredients (FCI) asked Branding A Better World: “How can we bring our sustainability story to life for visitors at the Food Ingredients fair in Paris?”

What we did
We created a concept based on FCI’s sustainability story: “Look inside what matters”, whereby FCI takes the visitor on their sustainability journey and invites them to take action themselves: “Join us on our journey to becoming circular!”

Branding A Better World realized the sustainability cornerstone of the exhibition stand. As an eye-catcher, here, 5 balls formed the visual representation of the sustainability transition. Inside the ball one could experience what matters in terms of sustainability for FCI and experience the story behind it, for instance by watching a 360-degree video of one of the farms with VR glasses.

Impact
Good interaction with fair visitors, valuable conversations and interesting potential leads / partners in the field of sustainability.