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Novartis - Branding A Better World

BABW translated our wish to create positive impact for patients into a concrete campaign, based on our company’s mission. The result is a well thought-through and excellently executed concept. We especially appreciate their critical eye and strategic insights, which helped us make the right decisions. This led to a innovative concept with added value to our target group: BABW calls this Brand Social Impact (BSI). BSI created a win-win-win situation: it supports our brand, provides support to the patient and makes the world a better place.


Productmanager Novartis

During the time that I was director AVRO, BABW completed two campaigns for the AVRO and NPO. I was thrilled with the campaign that they did for the 90th anniversary of the AVRO. It certainly was a party, but it also had a message about art that came across beautifully. Tasteful, daring and effective. Because of that, we had every reason to ask whether BABW would develop a campaign for the NPO when we were looking to protest the planned cuts. They developed another great campaign in a hurry, keeping a close eye on the related sensitivities and including all parties. All broadcasters were happy, which is something truly unique in Hilversum!



Branding A Better World - AVROTROS
Branding A Better World - Schiphol

At Schiphol, BABW helped me a tremendous deal to translate the sustainability agenda into concrete, visible matters at the airport. They created the check-in to sustainability campaign for this. As a result, a complex matter suddenly came alive, not only for our passengers but for the employees as well. Abstract became concrete and it put Schiphol on the map as a company that not only professed sustainability but also translated it into concrete actions.


Director corporate affairs Schiphol