Branding A Better World is an agency with a mission: Building brands that want to contribute to a better world. We prefer to work with brands that not just want to make a statement, but also want to make impact. We call this social impact brands.
We believe that brands that want to stay relevant, must be willing to think about their role in the world. These companies must be able to commit to something that truly matters. The good news is that more and more brands believe the same thing. But where and how to start?
That is where Branding A Better World can help. Together we can turn this willingness into concrete action. We help brands take on their social role in a way that perfectly fits with the brand and is perceived as credible. We want to help businesses produce something that generates more than just solid figures. For everyone.
That is why we do not believe that a campaign will be the automatic solution to everything. In fact, we often find the opposite to be true: when the solution becomes the campaign.
Hence our credo: The solution is the campaign.
We carry on where most advertising agencies stop. Or maybe we just start much earlier than they would. As creative impact agency, we develop concrete solutions, inspiring actions and stories that not only strengthen a brand, but also have a positive impact. A positive impact on society, our living environment, employees and yes of course, the business as well. Afterwards we ensure that the solution receives the attention it deserves: the solution is the campaign.
Working with our clients, we bring good initiatives to life. Sometimes this starts with something as simple as a request: ‘Give us some of that Corporate Responsibility, Sustainable Business or Purpose Diven Marketing’. Or maybe just: ‘We also want to do something good’. Whatever the starting point, we turn these thoughts into something concrete. Sometimes there is already a good initiative in place. Great! That means that all there is to do is ensuring that people just can’t ignore it.
Are you curious about what Branding A Better World can do for you? Drop by our office or get in touch. We would love to tell you more.
Grown up goals: kindergarten teacher and president on Mars
Dreams of: dance lessons from Bruno Mars
Not so good at: tying my shoes
Branding A Better: World, what else
Grown up goals: diplomat or rockstar
Dreams of: Prince Harry and roaming about with my campervan
Not so good at: parking (especially with the van)
Branding A Better: understanding for people outside your bubble.
Grown up goals: farmer and journalist
Dreams of: after years of travelling and living abroad, now mainly the white picket fence
Not so good at: being nice to myself
Branding A Better: society
Grown up goals: a world traveller
Dreams of: nice things and good food
Not so good at: floating
Branding A Better: LIFE!!
Grown up goals: model for Ari Seth Cohen
Dreams of: fresh figs with dewdrops still on them
Not so good at: daily routine
Branding A Better: cosmos
Grown up goals: a crazy cat lady
Dreams of: living in a cute little house on the beach in Barcelona
Not so good at: making choices
Branding A Better: friendship
Grown up goals: space shuttle operator
Dreams of: flying whales
Not so good at: coming up with answers to these questions
Branding A Better: butt
Grown up goals: digital nomad
Dreams of: vegan blue M&M’s
Not so good at: distinguish in colors
Branding A Better: website
Grown up goals: a fit and happy grandma
Dreams of: great dreams
Not so good at: finding my way without Google Maps
Branding A Better: food industry
Grown up goals: a spice girl
Dreams of: life on Mars
Not so good at: the morning
Branding A Better: love